Do you send email regularly to your customers or clients? Smart move. But are you sending too frequently? And is the content meaningful for your customers?
According to eMarketer, most people unsubscribe to commercial email because the content is not relevant to them. Other reasons people unsubscribe is because they are emailed too frequently, or because they are afraid their personal information will be shared or sold.
At Fletcher Prince, we recommend that our clients touch base with their customers no more frequently than twice a month. This amounts to, for example, a well designed and concise email newsletter, and a post card-style update, special offer, event reminder, or greeting card.
Filed under: Email Marketing Tips | Tagged: email marketing
