How to prioritize your social media marketing efforts

I am often asked which form of social media is the best choice for small businesses, and how much time should be devoted to using social media for marketing purposes, in a practical way.  Here is my take on the most popular forms of social media today and what they can do for small businesses.
Blogs
Of [...]

How to blog

In this short video, Mary Fletcher Jones describes how companies and nonprofit organizations can use blogs, and provides blog composition tips.
For more blogging tips, please visit http://www.fletcherprince.com and The Fletcher Prince Blog http://fletcherprince.wordpress.com

Blogging dos and don’ts

These tips were provided in a blogging workshop presented by Nancy McCord, of McCord Web Design, who really knows her stuff!
DO blog correctly!

Do strive for interesting, relevant, and well-written content.
Blog at least three days a week, on a regular schedule, such as Monday, Wednesday, and Friday. To save time, you can blog in advance during [...]

How to Blog: 10 Tips from Shine

Do you blog?  Would you like to learn how to blog more effecively?  Read on.  Yahoo has a new blogging platform for women called “Shine,” and they were at BlogHer promoting the site. They distributed “10 Steps to Writing a Better Blog.” These are great tips, so I thought I would share them on “The [...]

Blog Writing Tips

Writing a blog, social network profile, or website? Here are some online writing tips to keep in mind.

Like any communication vehicle, think about your goal for your blog, its target audiences, and what needs your blog will help fulfill. This will lend focus to your blog posts.
Keep your content topical. This manages expectations for [...]

Women and Blogging

Blogging has become one of the mainstream methods of communication, especially among women. According to a 2008 social media study, “The BlogHer/Compass Partners” by Susan Wright, 104 million women in the United States ages 18-75 are actively participating in social media, whether it be publishing or reading blogs. 36.2 million women participate in the blogosphere [...]

The Latest Blogging Statistics

Whether you write blogs, comment on blogs, or read blogs, it is more important than ever to appreciate the impact blogs can have on your business, nonprofit organizaiton, association, or government agency.
You can monitor blogs to understand how people may feel about your company.  You can clarify or correct misinformation by posting comments.  And you [...]

Creating a successful corporate blog

Valerie Simon writes that successful corporate blogs are about building relationships, online.  The best way to do this with a corporate blog is to keep these best practices in mind, says Simon:

Work to build relationships with customers, rather than sales.
Keep your focus specific, and always with the customer in mind.
Be consistent.
Be transparent (i.e., present yourself online [...]

The Buzz About Blogs

BLOGS
Did You Know?
•    There are more than 125 million blogs on the Internet.
•    50% of Americans online have read a blog, and 12% of Americans online have created a blog.
•    95% of the top 100 newspapers in the U.S. have reporter blogs.
Good for
Enhancing your online reputation and the search engine optimization of your website.
Not Good [...]

NY Marketing and PR Examiner: Pitching bloggers; do’s and don’ts

There are two methods public relations executives use to influence social media — infiltrating the system by way of discussions on message boards and comments and through pitching specific bloggers for their inclusion of your product, service, etc.
Etiquette rules are shifting, so here are some things to keep in mind when pitching a blogger: (read [...]