A happy Fletcher Prince client – Susan Rink

In this one-minute video, Susan Rink of Rink Strategic Communications explains why she enjoys working with the professionals of Fletcher Prince on her social media projects.

How to spend $5000 on marketing your small business

If you’re a small business owner or consultant, you may be considering how to market your business now and in 2010.  And you’ve probably learned by now that to make money, you have to spend money.  (If you’re wondering how much to spend, read my post on setting your marketing budget.)
Every situation is different, and [...]

The trends that will power public relations in 2010

Planning for Success in 2010
Many public relations consultants and agencies are regrouping in the wake of one of the worst economic crises in our lifetime. As PR professionals plan for 2010, their questions may include where to look for new business, which competencies to develop, and how to satisfy the revised expectations of current and [...]

Fall is time to plan next year’s marketing and PR budget

Before you know it, 2009 will be a memory.  If you haven’t done so already, now is the time to develop your marketing and public relations plans for 2010, and that means setting a budget.  But where to start?
Every situation is different, but it can be helpful to have some general guidelines on what is [...]

The Qualities of Outstanding PR Firms

The Council of Public Relations has published 10 “Rules of Engagement” For a Long-term Relationship. On reading them, I think they could
apply to most any business relationship. I’ve put an edited version of the principles below.
If you are a client of a public relations company, take a glance at these 10 attributes. Now that [...]

Creative Briefs

The American Institute of Graphic Arts (AIGA) has published a useful guide for business owners and managers who are preparing to work with a graphic designer or graphic design firm, “What Every Business Needs,” which can be obtained from their website at www.aiga.org.
The guide outlines 12 steps which form a framework for graphic design projects [...]

Business Tips for Graphic Designers

Advice for Graphic Designers
For a Graphic Designer, the first meeting with a new client is one of the most important moments. It is the first impression you get to make on the prospective business. In turn, it is also the first impression the prospective business gets to make on you.
However, it can be a little [...]

Marketing Budgets for Nonprofit Organizations

Now is the time to start planning your public relations, marketing, and fundraising budgets for 2009.  Here are some guidelines to consider.
First, let’s talk about the size of your nonprofit organization.  Is your organization a small, medium, or large size nonprofit organization?

Less than $7 million: small
Between $7 million and $150 million: medium
Between $150 million and [...]

Hiring a Graphic Design Firm

The American Institute of Graphic Arts (AIGA) has published a useful guide for business owners and managers who are preparing to work with a graphic designer or graphic design firm, “What Every Business Needs,” which can be obtained from their website at www.aiga.org.
The guide outlines 12 steps which form a framework for graphic design projects [...]

Online Marketing Resource List

Online Marketing Resources
Blogs
Creative Marketing & PR Tips
Tips for advertising, PR, social media, and more, from Fletcher Prince.
http://fletcherprince.com/blog2
The Capital Buzz
Tips and tools from five local communications entrepreneurs.
http://capitalbuzz.blogspot.com
Producing Video Podcasts
Richard Harrington’s blog and videos provide practical advice.
http://www.VidPodcaster.com
Online Newsletters
The New Media Insider
Free monthly social media tips newsletter from Fletcher Prince.
View archived issues:
http://fletcherprince.com/resources
eMarketer
Internet market research, statistics and objective analysis [...]