Social media vs. email marketing

Okay, it doesn’t have to be either/or.  A company can do both.  But here’s a reality check:

Only 5% of Americans are on Twitter (The Harris Poll, April 2009).  Of that group, only a fraction send messages on Twitter.
Less than half of Americans with a college degree are on Facebook.
More than 80% of Americans (employed) have [...]

Marketing effectively with email

Do you send email regularly to your customers or clients?  Smart move.  But are you sending too frequently?  And is the content meaningful for your customers?
According to eMarketer, most people unsubscribe to commercial email because the content is not relevant to them.  Other reasons people unsubscribe is because they are emailed too frequently, or because [...]

How to Build Your Email Contact List

Spam. We all get it and we all hate it. But did you know there are laws about spam? There are also best practices to ensure that your email has the best chance of arriving in its destination.
Well-managed email campaigns are permission-based. Rented or purchased lists are not a good thing! So, how do you [...]

Subject lines in email

What gets your email opened? The subject line, of course! Just like a newspaper headline, the subject line has to be curiosity-provoking.
Winning subject lines include “Top 5 Tips For…” or “7 Need to Know Strategies…” or “Best Ways to…” These subject lines imply that the content of your email will be valuable, brief, and to-the-point.
You [...]

Email Newsletters – The Basics

EMAIL NEWSLETTERS
Email newsletters communicate information to members of a permission-based email address list.
Good for
Maintaining relationships with members, customers, vendors, and constituents who want to receive information from your company or organization.
Not good for
Initiating new relationships with people who have not purchased from your company in the past six months or who did not ask to [...]

Improve the deliverablity of your email

Back in the days of the Pony Express (beginning in 1860) it took a pistol-packing rider more than 10 days to deliver mail from Missouri to California, changing horses and risking all kinds of dangers.
The US Post Office strives to deliver each piece of mail — rain, snow, or shine.
But did you know that as [...]

What is permission based email?

I think we can all agree that email spam is bad. By the way, how the word spam came to be attributed to unwanted online content? The term came into use after a bunch of losers used to go on bulletin boards (before there were chat rooms, I guess) and they would type SPAM repeatedly [...]

Try email marketing

Email marketing is an efficient and inexpensive way (in comparison to other media) to promote brands, candidates for election, and nonprofit organizations. Forecasters predict that spending on email marketing will double over the next two years. Currently, US email marketing spending is about $1.5 billion.
Effective Email Marketing Campaigns
Touching base with your designated target group about [...]

Email and Demographic Markets

Email marketing is one of the most affordable and effective ways to market your company or nonprofit organization.  However, marketing approaches should be tailored to one’s target audience, and even email marketing does not work equally well for all populations.
The Communications Preferences of Students
Recent studies have found that while email marketing is quite effective [...]

Email marketing and recession

In a recession, email marketing is an especially appealing way to communicate with your customers and constituents, since email marketing is less expensive and has a higher return on investment than almost any other marketing tactic. But it’s important to approach email marketing with an appropriate strategy.
The right approach for email marketing
Email marketing is best [...]