BenQ Joybee GP1 Pico Projector

Excerpt: “If the BenQ Joybee GP1 Mini Projector is anything, it is an easy-to-use projector. It is designed to be moved around and set up over and over again. It has numerous features to help even the modest tech consumer create a mini home theater wherever they want.”
Click this link to read the Videomaker article [...]

The basics of online video for your business

In this 3-1/2 minute video, Mary Fletcher Jones describes some considerations to take into account before creating your first online video for your company or nonprofit organization. Points discussed include goals, target audience, and call to action. Since viral videos tend to be funny or shocking (or both), Mary talks about considering alternative and more [...]

Lighting: Making Video In Low Light Conditions

Lighting: Making Video In Low Light Conditions
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Is Longer-Form Content Online Video the Future of Online Video?

Schweppes’ ‘Signs’ video is cited in this article as an example of longer form video that became successful.
However, it is worthy to note that the longer-form videos that are making it — and they are in the minority — have these characteristics in common
1. They’re not overtly commercial. I have seen the “Schweppes” video [...]

The latest online video statistics

The online impact of YouTube is enormous.
Comscore regularly tracks and researches online video usage and the latest statistics were released in March 2009.  The biggest result was that YouTube, which accounts for more than 90% of online video consumption, topped over 100 million viewers per month, reflecting Americans’ increasing consumption of online video.
The highlights of [...]

Lighting Products for Video Ads

The three basic terms for lights are main, key and fill. The main, as its name implies is your main light. It determines the overall lighting but not necessarily the type of lighting. The key light is the “money” light: it makes or breaks your lighting. The fill is just that: it fills in shadows.
Read [...]

Focus your message for online video

Thinking about using online video to promote your business or nonprofit organization?  Here are some questions to consider that will help you focus the message of your video.

Ask yourself, “What story am I going to tell my prospective customers/constituents — and why would they want to hear it?” Grab your audience’s attention in the first [...]

Making Online Video Work For Your Company

An entrepreneur wondered why her one YouTube video was not leading to an expected increase in sales for her boutique product.
It’s important to understand what online video can accomplish for your company.  First, expecting video to translate into sales is misunderstanding the intent and power of this medium. Video can’t change how you price, style, [...]

The Future of YouTube Video

It may be hard to believe, but YouTube has been around less than four years.  The video sharing web site has millions of viewers each month and is the fifth most popular web site on the Internet, according to Nielsen Online ratings (Google and Yahoo are the most popular web sites).
Yet, as is true for [...]

Not on YouTube? Are You Dead?

Everyone is on YouTube.  The Pope is on YouTube. The Royal Family is on YouTube.  If your business or nonprofit organization is not on YouTube, you are missing a tremendous opportunity to share your message with a national — no, make that global — audience.
Today, people expect to see online video when they visit a [...]