Twitter Best Practices from the agencies

… Your level of engagement with your followers is far more important than your number of followers. So what creates engagement? The most engaging Twitter feeds are informative, responsive (within reason), and managed by a live person or team of people…Read more: Council of PR Firms’ The Firm Voice | The Firm Voice Previous Stories [...]

User statistics for Twitter

Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Read more…
Do You Know Who’s on [...]

Don’t tweet like a girl

“You hit like a girl.”
Remember chafing at a comment like that?  It conveys so many messages: You don’t make the grade.  You’re not trying hard enough.  Your heart isn’t in it.  I’m not taking you seriously.
Hearing that, a little girl might react by sulking and stalking off, or by proving herself.
In business, women still need [...]

Half of the people on Twitter don’t tweet

More than half of people on Twitter have no followers, more than half don’t follow anyone, and more than half of people registered on Twitter have never used Twitter to send a tweet.
Additionally, the online marketing firm Hubspot found that people are failing to take full advantage of Twitter’s SEO opportunities –

80% of users [...]

Sued for a tweet: How not to deal with complaints on Twitter | csmonitor.com

Sued for a tweet: How not to deal with complaints on Twitter | csmonitor.com
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Why do people use Twitter?

More than 40% of people on Twitter use it to keep in touch with friends, while just over 20% of people on Twitter use it for business or work purposes. Read the rest of the findings here:
Why People Use Twitter – eMarketer

Top Five Types of Twitter Messages to Grow Your Business

This is one of the best articles I have read on how to use Twitter for business, so I am sharing the link and an excerpt on my blog.
Top Five Types of Twitter Messages to Grow Your Business
(Abridged version of article follows, click link above to read the article in its entirety.  It is quite [...]

Your Social Media Logo

Your Social Media Logo

In this 3 minute video, Mary explains the reasons why it is important to have a graphic designer adapt an existing logo for social media applications such as Twitter, Facebook, YouTube, and blogs.

Social media vs. email marketing

Okay, it doesn’t have to be either/or.  A company can do both.  But here’s a reality check:

Only 5% of Americans are on Twitter (The Harris Poll, April 2009).  Of that group, only a fraction send messages on Twitter.
Less than half of Americans with a college degree are on Facebook.
More than 80% of Americans (employed) have [...]

The latest good news about email

Forrester researchers predict that email marketing spending will continue to increase over the next few years.
The value-charged marketing tactic continues to earn the highest ROI of all. But the researchers also predicted that within the next few years, consumers may receive as many as 9000 email marketing communications a year, making it [...]