Create an online news room for your web site

Mary Fletcher Jones describes the essential elements every corporate and nonprofit organization web site should have in its online news room.
For more information about web site design and other communications services, please visit http://www.fletcherprince.com

SEO

Search engine optimization (SEO). Does the very term strike terror in your heart? When you contemplate the process of getting your website ranked highly in search engine results, do you feel slightly less confident than you would if you were about to change your car’s transmission? Well, it’s understandable. There are incredibly involved things you [...]

SEO for your website

We all want our web sites to pop up in the first page or two of the search engine results! If you want people to find your local business, there are a number of ways you can design your web site to be found in those results.
As we have already mentioned, devote some time to [...]

SEO Basics

Limited marketing budget? You can still make a big splash online.  Your budget may be too small to hire a search engine optimization (SEO) consultant to help you raise the online profile of your company or nonprofit organization’s website.  But, with effort, there are things you can do that do not require big investments of [...]

Optimize your website

If you want to have an effective website, I have one word for you: keywords. Terms that are related to your business help the search engines find your website, and index your website correctly (categorize it by content). Here are some tips for effectively using keywords in your website text.
Write great meta data. Title tag: [...]

Use Polls on your website

People love to share their opinions online, especially if you make it easy for them. And engaging your customers or constituents to take an action, such as answering a poll, is a sure-fire way to make them more interested in your online content.
Polls and questionnaires are a great way to increase the engagement of your [...]

Keywords and SEO – The Basics

Keyword Essentials for Search Engine Optimization

If you can, include your most important keyword in your domain url.
Make a list of the most important keywords for your business. Then use a keyword research feature to determine which keywords are used most frequently by consumers. Use the Keyword Tool to get new keyword ideas. Enter [...]

Effective websties = what you need to know

INTERACTIVE WEB SITES
Did You Know?
•    Consumers spend $144 billion online.
•    Donors give $1.2 billion online to nonprofit organizations.  The American Red Cross raises nearly $500 million online.
•    Professional design is important. A Stanford University study found that  consumers ranked a website’s visual aspects (design, color, and typography) higher than company name, reputation, or content when [...]

List your business online for backlinks

As a small business, it can be difficult to get your name in search engine results for your industry.  I know this from personal experience!  But it’s critical to your success–studies show that more than 85% of online users look for local businesses through local online search (searching for an industry, category or keyword PLUS [...]

How to make your PDF file searchable

You may have PDF files on  your website.  Have you wondered if you needed to translate each one into HTML in order to get the best search engine optimization benefits?  At one time, that was true.  PDFs were not searchable.  But that has changed.  HTML is still the best way to go, in my opinion, [...]