Comments for The Fletcher Prince Blog http://fletcherprince.wordpress.com Marketing and Public Relations Tips Fri, 06 Nov 2009 14:32:33 +0000 http://wordpress.com/ hourly 1 Comment on Rate the tops in social media, PR & marketing by Meghan http://fletcherprince.wordpress.com/2009/11/06/rate-the-tops-in-social-media-pr-marketing/#comment-113 Meghan Fri, 06 Nov 2009 14:32:33 +0000 http://fletcherprince.wordpress.com/?p=814#comment-113 New Media Strategies for Top Social Media Business! New Media Strategies for Top Social Media Business!

]]> Comment on How to Build Your Email Contact List by John http://fletcherprince.wordpress.com/2009/05/29/how-to-build-your-email-contact-list/#comment-102 John Tue, 27 Oct 2009 17:43:00 +0000 http://fletcherprince.wordpress.com/?p=208#comment-102 For conventional brick and mortar businesses, building email lists is a hassle, as they almost always end up using paper signup sheets, which in turn they have to enter manually into computer system. <a href="http://www.sterizon.com/wihome/home.php?utm_source=wordpress&utm_content=fletcherprince" rel="nofollow">Sterizon</a> offers a wireless, handheld <b>Sterizon wiZit</b> device which can be used for collecting customer information instead of using paper signup sheets. For conventional brick and mortar businesses, building email lists is a hassle, as they almost always end up using paper signup sheets, which in turn they have to enter manually into computer system.

Sterizon offers a wireless, handheld Sterizon wiZit device which can be used for collecting customer information instead of using paper signup sheets.

]]> Comment on Fall is time to plan next year’s marketing and PR budget by How to spend $5000 on marketing your small business « The Fletcher Prince Blog http://fletcherprince.wordpress.com/2009/10/07/fall-is-time-to-plan-next-year%e2%80%99s-marketing-and-pr-budget/#comment-96 How to spend $5000 on marketing your small business « The Fletcher Prince Blog Mon, 12 Oct 2009 05:30:25 +0000 http://fletcherprince.wordpress.com/?p=716#comment-96 [...] If you’re a small business owner or consultant, you may be considering how to market your business now and in 2010.  And you’ve probably learned by now that to make money, you have to spend money.  (If you’re wondering how much to spend, read my post on setting your marketing budget.) [...] [...] If you’re a small business owner or consultant, you may be considering how to market your business now and in 2010.  And you’ve probably learned by now that to make money, you have to spend money.  (If you’re wondering how much to spend, read my post on setting your marketing budget.) [...]

]]> Comment on Fall is time to plan next year’s marketing and PR budget by Twitter Trackbacks for Fall is time to plan next year’s marketing and PR budget « The Fletcher Prince Blog [fletcherprince.wordpress.com] on Topsy.com http://fletcherprince.wordpress.com/2009/10/07/fall-is-time-to-plan-next-year%e2%80%99s-marketing-and-pr-budget/#comment-94 Twitter Trackbacks for Fall is time to plan next year’s marketing and PR budget « The Fletcher Prince Blog [fletcherprince.wordpress.com] on Topsy.com Wed, 07 Oct 2009 14:47:49 +0000 http://fletcherprince.wordpress.com/?p=716#comment-94 [...] Fall is time to plan next year’s marketing and PR budget « The Fletcher Prince Blog fletcherprince.wordpress.com/2009/10/07/fall-is-time-to-plan-next-year%E2%80%99s-marketing-and-pr-budget – view page – cached Before you know it, 2009 will be a memory. If you haven’t done so already, now is the time to develop your marketing and public relations plans for 2010, and that means setting a budget. But... (Read more)Before you know it, 2009 will be a memory. If you haven’t done so already, now is the time to develop your marketing and public relations plans for 2010, and that means setting a budget. But where to start? (Read less) — From the page [...] [...] Fall is time to plan next year’s marketing and PR budget « The Fletcher Prince Blog fletcherprince.wordpress.com/2009/10/07/fall-is-time-to-plan-next-year%E2%80%99s-marketing-and-pr-budget – view page – cached Before you know it, 2009 will be a memory. If you haven’t done so already, now is the time to develop your marketing and public relations plans for 2010, and that means setting a budget. But… (Read more)Before you know it, 2009 will be a memory. If you haven’t done so already, now is the time to develop your marketing and public relations plans for 2010, and that means setting a budget. But where to start? (Read less) — From the page [...]

]]> Comment on Subject lines in email by Michael Low http://fletcherprince.wordpress.com/2009/05/27/subject-lines-in-email/#comment-70 Michael Low Wed, 12 Aug 2009 07:26:37 +0000 http://fletcherprince.wordpress.com/?p=206#comment-70 Hi Mary, I like the points you make here. The 'from line' also gets emails opened. There's one ezine in particular I subscribe to and the reason I open this guy's emails is because I know the author always presents interesting ideas inside. Also, I have a list that gets an average open rate of 19% regardless of what the subject line says. Of course, I do work hard to create compelling subject lines. And a real good one gets a 43-47% open rate. But the relationship between the list members and list owner is paramount. Take away: Never underestimate the power of a good relationship. It's probably comparable to caller-ID on your phone. All you see is the name of the caller. But you still answer if you like the person even if you don't know why they're calling. Something to think about. Hi Mary,

I like the points you make here.

The ‘from line’ also gets emails opened. There’s one ezine in particular I subscribe to and the reason I open this guy’s emails is because I know the author always presents interesting ideas inside.

Also, I have a list that gets an average open rate of 19% regardless of what the subject line says.

Of course, I do work hard to create compelling subject lines. And a real good one gets a 43-47% open rate.

But the relationship between the list members and list owner is paramount.

Take away: Never underestimate the power of a good relationship.

It’s probably comparable to caller-ID on your phone. All you see is the name of the caller. But you still answer if you like the person even if you don’t know why they’re calling.

Something to think about.

]]> Comment on How To Pitch To Reporters by Ben Haber http://fletcherprince.wordpress.com/2009/06/29/how-to-pitch-to-reporters/#comment-60 Ben Haber Fri, 10 Jul 2009 02:07:04 +0000 http://fletcherprince.wordpress.com/?p=58#comment-60 Turns out a lot of reporters don't like to be pitched via phone: http://tinyurl.com/kwx7qc Turns out a lot of reporters don’t like to be pitched via phone: http://tinyurl.com/kwx7qc

]]> Comment on Fletcher Prince by Podcasting: Beyond the iPod « The PRSA-NCC Blog http://fletcherprince.wordpress.com/fletcher-prince/#comment-54 Podcasting: Beyond the iPod « The PRSA-NCC Blog Mon, 15 Jun 2009 20:28:58 +0000 http://fletcherprince.wordpress.com/?page_id=32#comment-54 [...] at the meeting were podcast veterans, including Mary Fletcher Jones of Fletcher Prince, who has created PR Conversations in Public Relations, a podcast featuring what Mary says are [...] [...] at the meeting were podcast veterans, including Mary Fletcher Jones of Fletcher Prince, who has created PR Conversations in Public Relations, a podcast featuring what Mary says are [...]

]]> Comment on Meet Mary by Podcasting: Beyond the iPod « The PRSA-NCC Blog http://fletcherprince.wordpress.com/meet-mary/#comment-53 Podcasting: Beyond the iPod « The PRSA-NCC Blog Mon, 15 Jun 2009 20:28:54 +0000 http://fletcherprince.wordpress.com/?page_id=34#comment-53 [...] at the meeting were podcast veterans, including Mary Fletcher Jones of Fletcher Prince, who has created PR Conversations in Public Relations, a podcast featuring what [...] [...] at the meeting were podcast veterans, including Mary Fletcher Jones of Fletcher Prince, who has created PR Conversations in Public Relations, a podcast featuring what [...]

]]> Comment on How to Really Use Twitter (and not annoy your followers) by Twitter 101: What is Twitter, and how to use it « Dave Nicoll’s blog http://fletcherprince.wordpress.com/2009/05/13/twitter-how-to/#comment-47 Twitter 101: What is Twitter, and how to use it « Dave Nicoll’s blog Wed, 27 May 2009 07:05:58 +0000 http://fletcherprince.wordpress.com/?p=134#comment-47 [...] should consider reading this How to really use Twitter (and not annoy your followers) [...] [...] should consider reading this How to really use Twitter (and not annoy your followers) [...]

]]> Comment on Twitter for your Business by Ryan Paugh http://fletcherprince.wordpress.com/2009/05/11/twitter-for-your-business/#comment-45 Ryan Paugh Tue, 12 May 2009 16:31:21 +0000 http://fletcherprince.wordpress.com/?p=167#comment-45 Hey Mary, Great post. I actually read on TechCrunch that Twitter fans tend to not be Millennials. But in fact, the primary age group for Twitter is 30-39 ... Just wanted to throw that out there :) Cheers! Ryan Paugh Hey Mary,

Great post.

I actually read on TechCrunch that Twitter fans tend to not be Millennials. But in fact, the primary age group for Twitter is 30-39 …

Just wanted to throw that out there :)

Cheers!

Ryan Paugh

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