The Fletcher Prince Design Safari

Get Inspired — Take a “Design Safari”

Selecting the right colors for your marketing materials and website is a science and an art.  It’s also a lot of fun!  One way we, at Fletcher Prince, tap into the colors of the moment is by taking a “design safari.”

It’s not hard to find trend colors, many of which are as close as your local Target.  A design safari is a fun and useful way to inform your marketing decisions about color.

When designing our website last year, we compiled an entire wall of fabric and gift wrap swatches, magazine layouts, web pages, paint chips, color palettes, and photos depicting different colors and combinations.  With the help of research, that creative process helped us decide about the look and colors of our website and our brand.
We also do this when creating collateral for our clients.  Some of the products we look at during a “design safari” for clues about trend colors include

  • KitchenAid Stand Mixers
  • Crate and Barrel mixing bowls and textiles
  • Container Store gift wrap
  • Store and mall signage
  • “Indie” brands, like natural sodas, etc. (not brand-category forerunners)
  • Magazine layouts (Family Circle, Oprah, Domino, etc.)
  • The latest tech gadgets, such as cameras and flash drives
  • Purses and shoes, and other fashion accessories

Packaging and gift wrap are also good inspirations for design and typography.  Accessories are fail-safe trend indicators.  Even in a down economy, women will buy accessories in trend colors and designs to modernize their wardrobes, which is why it’s important to look at shoe and purse colors.  Those are the colors of women’s dreams!

Advertisements

About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on January 26, 2009, in Graphic Design Tips. Bookmark the permalink. Leave a comment.

Comments?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: