Social networks, such as LinkedIn and Facebook, are online, content-sharing platforms that allow you to post and share information about yourself or your company with people you designate, or “friends.”
Sharing content, recommendations, achievements, and events with people you know quite well, such as clients, vendors, and colleagues.
Not good for
Communicating to a broad audience or anyone beyond your most familiar contacts (most of the content is not searchable, although your profile will come up in search engine results).
It is free to post content on social networks, but the time you spend on social networks is not free. Having a presence is important, but balance your level of participation with the value this activity provides to your organization.
Did you know?
• There are more than 52 million users on Facebook, which is valued at $15 billion.
• There are 30 million users on LinkedIn.
• While 30% of Facebook users are in college, the fastest growing consumer segments on Facebook are older adults and business professionals.
• You can create your own social network on Ning.
• Import your blog and YouTube videos to your Facebook page.
• “Friend” people you know well. Don’t friend reporters and pitch to them on social networks.
• Keep your posts relevant to your business and subject matter expertise.
• Share links and events that will be useful to others in their work. Avoid digressions into politics, overly personal information, and rants.
• Visit the WWPR, DC Ad Club, and PRSA-NCC pages on Facebook.
• Visit the Fletcher Prince page on Facebook.
• Fletcher Prince can help you create a social media plan, including a strategic approach to social networks.