Online advertising reach

wonder what types of consumers click on all of those online ads that fill up your computer screen when you check your e-mail or search for products or information online?

According to an August 2008 study by iPerceptions, age, income, and visit frequency are three factors that are closely related to US Internet users’ likelihood to click on these online ads.  Four out of ten users surveyed who were likely to click on any type of online ad made less then $50,000 per year and 15% made over $150,000.

It’s no surprise that online video ads draw in more younger ‘clickers,’ since they make up the majority of online video consumers and are heavier Internet users in general.  Therefore, results showed that online video ad clickers skewed very young.  Results also showed that almost two-thirds of Internet users likely to click on these ads were weekly or daily visitors of the Website where the ad appeared — meaning continuous exposure piques curiosity.

David Hallerman, a senior analyst at eMarketer, also commented that consumers with higher incomes are targeted for more online ads but they use more tools to avoid them.

Look to see more online ads filling up the spaces of every web page that you visit.  Consider checking out a few of them; you may find a great deal or even some helpful information that you can share with a friend.  To look at more statistics from this study, log onto www.emarkter.com.

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on February 15, 2009, in Advertising Tips. Bookmark the permalink. Leave a comment.

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