News Flash! Men no longer dominate the Internet. There are more women than men online in the 40 to 50 something age group (and more women than men in older age groups, as well). No wonder designers like Vivienne Tam are outfitting laptop designs in gorgeous cosmetics colors and floral patterns.
And women love their social networks. More than four out of 10 women in their 40s surveyed have a social networking profile. And over 70% of women with children ages 13 to 17 had talked about products on social networks, compared with 62% of all responding women.
But don’t try to use advertising on social networks to reach them — studies find that many women ignore the lure of clickable ads in favor of informative, relevant content spread by recommendations from friends.
“40-somethings are active users and members of online social networks,” said Aliza Freud, CEO of SheSpeaks, in a statement about their study. “These women have started to use the Web and social networks in ways that mirror the rest of their lives—from finding out about a product to shopping or monitoring their children’s activities.”
If you’re trying to reach this very desirable demographic, consider the power of social media, particularly social networks, as part of your marketing strategy. Ask Fletcher Prince how.