Online Video = The Basics


Online Video is digitally recorded video that has been uploaded to a website, such as a blog, YouTube, or Facebook.

Good for
Reaching online viewers with a branded message, “how-to” information, or entertaining content.

Not good for
Commercials or selling.

It is free to post videos on YouTube. Professional videographers charge between $1,500 and $3,000 to film and edit a video under 5 minutes in duration.

Did you know?
• Online video viewership doubled during the 2007 Hollywood writer’s strike.
• 50% of American Internet users watch online video, 22% shoot their own video, and 14% post video content online.
• More women and older people are discovering online video. Their numbers doubled last year.
• England’s Royal Family has its own YouTube channel.
• 92% of newspapers offer online video on their websites

• Tell short stories about your mission or services in an informative and entertaining way. Keep your video under 5 minutes.
• Close-up shots of one to three people are best for YouTube. Action shots and crowd shots don’t compress well.
• Embed online video in your website, and on your Flickr, YouTube, MySpace, and Facebook pages.
• Add interest to your video with cut-aways, titles, effects, and music.

Try this

• Visit Fletcher Prince’s YouTube channel.
• Learn how to film video on “Producing Video Podcasts.”
• Ask Fletcher Prince how to tell your story with online video.


About Mary Fletcher Jones

Mary Fletcher Jones is a mom, teacher, and blogger. She is also the creator of "Living Well With Autism," an online resource for caregivers of children, teens, and adults with autism and related special needs.

Posted on March 4, 2009, in YouTube Video Tips. Bookmark the permalink. Leave a comment.


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