Online Video = The Basics

ONLINE VIDEO

Online Video is digitally recorded video that has been uploaded to a website, such as a blog, YouTube, or Facebook.

Good for
Reaching online viewers with a branded message, “how-to” information, or entertaining content.

Not good for
Commercials or selling.

Cost
It is free to post videos on YouTube. Professional videographers charge between $1,500 and $3,000 to film and edit a video under 5 minutes in duration.

Did you know?
• Online video viewership doubled during the 2007 Hollywood writer’s strike.
• 50% of American Internet users watch online video, 22% shoot their own video, and 14% post video content online.
• More women and older people are discovering online video. Their numbers doubled last year.
• England’s Royal Family has its own YouTube channel.
• 92% of newspapers offer online video on their websites

Tips
• Tell short stories about your mission or services in an informative and entertaining way. Keep your video under 5 minutes.
• Close-up shots of one to three people are best for YouTube. Action shots and crowd shots don’t compress well.
• Embed online video in your website, and on your Flickr, YouTube, MySpace, and Facebook pages.
• Add interest to your video with cut-aways, titles, effects, and music.

Try this

• Visit Fletcher Prince’s YouTube channel.
• Learn how to film video on “Producing Video Podcasts.”
• Ask Fletcher Prince how to tell your story with online video.

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on March 4, 2009, in YouTube Video Tips. Bookmark the permalink. Leave a comment.

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