Video casts are a great way to promote your business or organization, and they’re wonderfully viral. But on the downside, producing a video cast is a LOT of work. Hiring professionals, like your friends at Fletcher Prince, is a good idea. Before you make a video cast, ask yourself these questions:
- what’s the subject?
- why am I creating this?
- Has this been done before?
- How will I do it differently?
Here are just a few tips to consider as you get started with video casting…
Lighting: Remember, the lights and darks of your video cast will get crushed a bit in compression for the Internet. You can decide to be a little creative with this lighting limitation and go for mood. Use natural lighting whenever possible. Otherwise, get a basic light kit so you can do some multi-point lighting. “The Hands On Guide to Video Blogging and Podcasting” is a good book to read on lighting and other video cast basics.
Microphones: Pick up a nice Shure dynamic mic to record focused sound that will not pick up a minimum of extraneous, environmental noise. Conducting interviews? Be ready to go with a digital recorder or camcorder (or both), and have a release form handy when you are in the field and might be recording.
Using two cameras? (Lucky! ) As you start to film, clap so you can sync your sound on the audio track. You will see a big peak when you go to sound editing. I use iMovie but Final Cut Pro is a great step up for sound and film editing.
When you have completed and edited your video, you will need a high broadband provider to host your episodes. Look into Tube Mogul, which will host your video free, and place it on up to fifteen sites, including YouTube. You might also look at services offered by companies such as Podango, Podshow, and Libsyn. And don’t forget iTunes!