According to eMarketer, 123 million Americans watch an online video at least once a month and three-quarters of those people tell a friend about a video they have seen. There’s an estimated 7 million hours of online video on the web right now.
Online video works because it is both engaging and informative, and it’s on the viewer’s terms–the magic formula for new media success.
Ninety-two percent of newspaper websites feature video content on their websites. Lots of brands are creating informative instructional videos to help their customers understand how to install or use their particular product or service.
Short videos are most effective. Video viewing drops off after 30 seconds.