Makeup Tips for Online Video

Look Good in HD

A little extra effort with makeup goes a long way

A little extra effort with makeup goes a long way

Makeup and Credibility
Have you ever promoted your company, nonprofit organization, or a specific line of services or products online in a video, or in a television interview?  If you haven’t, you may find that you have the opportunity to do so.  How you present yourself in a video can help establish yourself as a trustworthy and credible subject expert. Believe it or not, the right makeup can help you achieve that result.

In rare instances, you may have a professional makeup stylist to help you.  But for the majority of us, we are on our own when it comes to applying makeup correctly for video.  So, for your next YouTube project, here are some important makeup tips.

Why Makeup is Important for Video

To begin, understand the purpose of makeup for video.  Makeup, in this case, is not to make you more attractive than you are, but to correct the distortion caused by video and lights.  The camera deepens contours beyond their actual depth, ages your face, magnifies flaws, affects color, and layers on ten pounds!  Careful makeup application is critical because it actually helps correct what the camera “mistakes.”  Many men also need a bit of powder to look their best on television or video.

Looking Your Best on Video Day

Foundation for Video

Today’s high definition digital video shows every crease and imperfection in your face and neck.  Light makeup with even — but not heavy — coverage is essential.

Chances are, your everyday foundation isn’t right for video.  Foundations with SPF or light reflective properties can make your skin look pasty under the lights.

Instead of using your conventional foundation, consider investing in a bottle of new foundation or skin colored powder and cosmetics that are specially designed for high definition video (you may not want to wear this everyday). Prices range from $30 to $75, and there are some “try me” sets that are a good value.  You can purchase this makeup at Sephora or through the “Resources” section on the Fletcher Prince website (just click on our online store).  Some to try:

  • Cargo Blu_Ray collection
  • Make Up For Ever primer and foundation
  • Smash Box Photo Finish

Apply the foundation with a disposable foam sponge.

In addition to foundation, you will need concealer and a powder that matches your skin.  The powder will set the makeup on your face and will also provide coverage to exposed skin, such as your throat and ears.  Use a synthetic brush to apply concealer.

Consider purchasing a second bottle of foundation in a deeper tone to contour under your chin.

Bringing Out Your Eyes

In Fletcher Prince videos, we like close-up shots because the eyes and mouth impart so much information.  However, under bright lights, your eyes may appear diminished.  In addition to liner and mascara, take the time to fill in your brows with an eyebrow pencil, matched to the color of your brows, not your hair.  If you have your brows professionally shaped or waxed, don’t schedule the waxing appointment immediately before your video because your skin may break out in blemishes.   A quick tweeze on film day is fine.

Select matte eye shadow in light, neutral shades.  Bright lights reflect sparkles in frost formulas.

Defining Your Mouth

Lipstick is essential, but choose the right reds.  A red lipstick with too cool an undertone can look purple on television or film.  The best choice is a natural lip color in a creamy or matte formula (avoid frosts).  Match your lip liner to the inside of your lip.  I like Almay all day lip color.  It is gentle, and it lasts.

Most experts say avoid lip gloss for video.  However, I think a light application of clear gloss or Vaseline catches the light and bring attention to the mouth.  It also helps one speak well and helps prevent unattractive lip smacking or mouth noises.  Men may apply Burt’s Bees lip balm.

More Tips to Look Your Best
Makeup is part of looking your best, but getting a good night’s sleep is just as important.  There are several other dos and don’ts for looking your best.

  • DO drink plenty of water, not just on film day, but also for the couple of days before filming, to hydrate your skin.
  • DON’T drink alcohol the night before.  Even one glass of wine will make you look older the next day.
  • DO sleep with your head slightly elevated.  This will help reduce undereye puffiness.
  • DON’T get a facial or a brow wax the day before, as these procedures can make your skin break out.  A recent dermatological study found no benefit to facials.
  • DO moisturize your skin and lightly buff or exfoliate  to remove dead skin cells, achieve a healthy glow, and create a good base for foundation.

About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince ( Follow Mary on Twitter @FletcherPrince.

Posted on March 20, 2009, in YouTube Video Tips and tagged , . Bookmark the permalink. 3 Comments.

  1. this presupposes a familiarity with makeup products and application that most men don’t have. how can we do at least a little something to improve our on camera appearance, especially in minimizing shiny skin and (ugh) shiny scalp where our hair is thinning?

    • Some men, but not all, benefit from a light application of powder. I recommend that you find a powder that is close to your skin tone. The only disadvantage is that for longer shoots you will need to reapply it, as you perspire (have a small towel handy, if that is a problem), but for short videos, it should not be too much of a problem. Be sure to protect your clothing with a towel when applying powder.

      When selecting a powder, avoid ones that have any sparkle, or that have SPF (protects against sunburn), as the ingredients can look strange on camera.

      Benefit makes a good pressed powder called “Get Even” that offers coverage and reduces shine but that does not look or feel like makeup. It is $30 but it will last a long time, and a little is all that is needed. You can order it online. You can apply as little or as much as you want, depending on the coverage you need.

      I use this pressed powder to eliminate shine and even out the ruddiness in my skin tone, on my face, and even on my neck, chest, and ears. I believe you could pat it on your head and get results. It comes in three shades. Although I am fair, I use the #2. If you are quite fair-skinned, try shade #1.

  1. Pingback: By the numbers: top posts from the Fletcher Prince blog | Fletcher Prince


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