2009 Trends: What’s In, What’s Out

This is a semi-serious look at some political and consumer trends.  88 of them, to be exact.  Most everything appears to be dominated by two forces: the recession and the environment. Add your own trends in the comments!

Out/In
F15s/Presidential visits
Divorce/Cheaper to keep her
Weddings/Single mom pregnancy
Microsoft/Apple
Radio/iPods
Movie theaters/Online movies
TV/YouTube
Newspapers/Blogs
Blogs/Twitter
Blackberry/iPhone
Bright colors/Muted colors
Glossy packaging/Matte packaging
Made in China/Made in Guatemala
Trophy wives/Trophy escorts
Public Relations/Social Media
Tysons Galleria /Target
Cranberry/Acai
Nautilus/Spinning
Advertising/Facebook
Cruises/Medical tourism
Situation comedies/Reality television
Hum Vees/Hybrids
Sales/Coupons
HSM/Twilight
Study abroad/State university
Cosmos and appletinis/Mojitos and Manhattans
Stay at home moms/Cougars
My Space/Facebook
French and Latin/Spanish and Chinese
Stocks/CDs
Made in China/Grown in Mexico/Organic, locally grown
Designer hand bags/Reusable shopping bags
Shop-a-holics/Goodwill
All you can eat/Small plates
Credit cards/Cash
Conferences/Webinars
Contractors/Staff
Patriotism/Globalism
Airlines/Amtrak and Vamoose
Nursing homes/Retirement communities
Vacations/Staycations and family reunions
Dating/Friendships
Hired help/DIY
Dining out/Cooking
Kate Moss/Mature, full-figured, and ethnic models
Lawns/Sustainable agriculture; gardens
Starbucks Frappucino Grande/7-11 regular coffee, cream and sugar
Comfort food and steak houses/Exotic ingredients and value gourmet
Promotional items/Soy based ink and recycled paper
Red/Yellow
Tradition/Change
Mass-produced/Personalized, customized
Troops /Diplomacy
Blackwater/National Guard
Secretaries/Interns
Homeland Security/Economic stimulus
High fructose corn syrup/Cane sugar
Terrorists/Pirates
Labor unions/Home-based businesses
Boating, hunting, skiing, fishing, RVs/Hiking, biking, camping
Chocolate brown/Silver gray
Weekly manicures/Monthly pedicures
Facials/Massages
Cookies/Cup cakes
Coiffed and tailored/Rumpled and mismatched
Instinct/Metrics
Creativity/Accountability
Muscle/Brains
Sexy/Homogeny
Religion/Guilt
Individualism/Group-Think
Flirting/Eating
Martha Stewart/Rachel Ray
Nannies and au pairs/Stay at home/unemployed dads
Hardwoods/Bamboo
Ethan Allen/Ikea
Senior citizens/Baby boomers
Costco/Farmer’s markets
Status symbols/Frugality
Salon highlights/dye jobs/DYI
Bigger/Smaller
Quantity/Quality
Boutique hotels/Home swaps
Pellegrino/Tap water
Celebrity/Privacy
Porn/Facebook
McMansions/Snuggies
Selling/Sharing
F-off/Thank you

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on April 15, 2009, in Consumer Trends, Marketing Tips and tagged . Bookmark the permalink. 1 Comment.

  1. Here is another one David came up with: Out: Invoices. In: Barter

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