The Future of YouTube Video

YouTube

YouTube

It may be hard to believe, but YouTube has been around less than four years.  The video sharing web site has millions of viewers each month and is the fifth most popular web site on the Internet, according to Nielsen Online ratings (Google and Yahoo are the most popular web sites).

Yet, as is true for many social media sites, that popularity does not always translate into profits.  eMarketer reports that even the giant YouTube has such enormous operating expenses that its profits are miniscule.

All social media sites are concerned with making their ventures profitable, and there have been rumors of user fee charges on sites such as Twitter.

The analysts surmise that the future of online video will center on improved production values (fewer amateur videos) for monetized videos that meet the needs of advertisers.  This is interesting to me as I just read that online advertising is declining.  Apparently there is a real shift to delivering content, versus promotion, online.

What does this mean for small business owners and nonprofit managers?  I believe the take-away is that we must take advantage of the power of online video, but not on the cheap.  Consumers are coming to expect and demand high quality production values in the video they watch.  Investing in quality production values will pay off in the long run for your company.  Fletcher Prince can help with that.  Ask us about our affordable, quality online video production services.

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on April 21, 2009, in YouTube Video Tips and tagged , . Bookmark the permalink. Leave a comment.

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