Creating a successful corporate blog

blog keyValerie Simon writes that successful corporate blogs are about building relationships, online.  The best way to do this with a corporate blog is to keep these best practices in mind, says Simon:

  • Work to build relationships with customers, rather than sales.
  • Keep your focus specific, and always with the customer in mind.
  • Be consistent.
  • Be transparent (i.e., present yourself online as a representative your business. Don’t try to hide that.)
  • Engage readers. Write content that will cause a reaction and initiate a conversation.
  • Listen to feedback. Strive to understand what it really means.
  • Be flexible. Respond to what your visitors are saying.

Read her article in the Public Relations Examiner: Creating a successful corporate blog

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince ( Follow Mary on Twitter @FletcherPrince.

Posted on April 23, 2009, in Blogging Tips. Bookmark the permalink. Leave a comment.


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