Creating a successful corporate blog

blog keyValerie Simon writes that successful corporate blogs are about building relationships, online.  The best way to do this with a corporate blog is to keep these best practices in mind, says Simon:

  • Work to build relationships with customers, rather than sales.
  • Keep your focus specific, and always with the customer in mind.
  • Be consistent.
  • Be transparent (i.e., present yourself online as a representative your business. Don’t try to hide that.)
  • Engage readers. Write content that will cause a reaction and initiate a conversation.
  • Listen to feedback. Strive to understand what it really means.
  • Be flexible. Respond to what your visitors are saying.

Read her article in the Public Relations Examiner: Creating a successful corporate blog

Posted using ShareThis

Advertisements

About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on April 23, 2009, in Blogging Tips. Bookmark the permalink. Leave a comment.

Comments?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: