Creating a successful corporate blog

blog keyValerie Simon writes that successful corporate blogs are about building relationships, online.  The best way to do this with a corporate blog is to keep these best practices in mind, says Simon:

  • Work to build relationships with customers, rather than sales.
  • Keep your focus specific, and always with the customer in mind.
  • Be consistent.
  • Be transparent (i.e., present yourself online as a representative your business. Don’t try to hide that.)
  • Engage readers. Write content that will cause a reaction and initiate a conversation.
  • Listen to feedback. Strive to understand what it really means.
  • Be flexible. Respond to what your visitors are saying.

Read her article in the Public Relations Examiner: Creating a successful corporate blog

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About Mary Fletcher Jones

Mary Fletcher Jones is a mom, teacher, and blogger. She is also the creator of "Living Well With Autism," an online resource for caregivers of children, teens, and adults with autism and related special needs.

Posted on April 23, 2009, in Blogging Tips. Bookmark the permalink. Leave a comment.

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