Focus your message for online video
Thinking about using online video to promote your business or nonprofit organization? Here are some questions to consider that will help you focus the message of your video.
- Ask yourself, “What story am I going to tell my prospective customers/constituents — and why would they want to hear it?” Grab your audience’s attention in the first few seconds with an interesting, easy-to-understand story that conveys your key messages and reinforces your brand.
- Ask yourself, “What do I want them to do after they finish watching the video?” A clear, simple call to action is important — and it can be repeated in throughout your video. Do you want people to visit your store or web site? Donate money? Join a fan club? Suggest it, but don’t hard-sell. Online video is most persuasive when it delivers informative content that is relevant to your audience’s needs and interests.
- Make it easy for them to follow through. Provide links to web sites, toll-free numbers, email addresses, or other ways to learn more information and contact you (both in the accompanying text description and in the video itself.)