Email marketing is an efficient and inexpensive way (in comparison to other media) to promote brands, candidates for election, and nonprofit organizations. Forecasters predict that spending on email marketing will double over the next two years. Currently, US email marketing spending is about $1.5 billion.
Effective Email Marketing Campaigns
Touching base with your designated target group about 2 times a month is a good rule of thumb, but there are no hard and fast rules. Segment email lists and tailor messages and newsletters to the expressed interests of separate groups of customers and constituents. If your organization has several departments that send email, it’s an especially good idea to centralize your emailing schedule and content with one department or contractor. Coordinate your mailings and develop an editorial calendar for the year. This will prevent you from over-mailing the members of your organization’s list. It’s critical to understand the impact of legislation governing SPAM, or unsolicited email. If you violate these rules, you can adversely affect the deliverability of all your email messages.
Fletcher Prince can manage all aspects of an email campaign, including
- Building, scrubbing, and maintaining a permission-based list, including sub-groups of subscribers
- Copywriting, including effective subject lines and articles
- Graphic design and photography for email communications, including e-newsletters
- Emailing to groups
- Metrics and evaluation reports