Subject lines in email
What gets your email opened? The subject line, of course! Just like a newspaper headline, the subject line has to be curiosity-provoking.
Winning subject lines include “Top 5 Tips For…” or “7 Need to Know Strategies…” or “Best Ways to…” These subject lines imply that the content of your email will be valuable, brief, and to-the-point.
You can increase the likelihood that your email will be opened if you add a little recognition of your company or organization to the subject line. For example, you could include its name or acronym, such as “Fletcher Prince’s Quick PR Tips.”
Because people are reading email on their Blackberries and cell phones, keep your subject lines under 40 characters (about 5-8 words).
There are a few words that can send your email right into the bulk or spam folder, however. Never, never use these!
These words and symbols may put your email right into the bulk (or spam) folder. Do not use the words free, sale, or advertisement in your subject line! Avoid them in the body of your emails, as well. Also skip using the “$” sign, all caps, or lots of exclamation points or question marks.
Instead, substitute these words for “free:” “our treat” or “on the house” or “be our guest.”
It’s also actually against the law to promise something in your subject line (such as a free recipe) and then fail to deliver on that promise in your email.