Writing a blog, social network profile, or website? Here are some online writing tips to keep in mind.
- Like any communication vehicle, think about your goal for your blog, its target audiences, and what needs your blog will help fulfill. This will lend focus to your blog posts.
- Keep your content topical. This manages expectations for your subscribers and helps the search engine index your blog site appropriately.
- Write about what you know, and what excites you. In other words, blog your passions, in the first person, in your own, unique voice.
- It is better to write frequent, short, regular blog posts, than infrequent, sporadic, and lengthy ones. A solid blog post is 200-450 words long. More than that? Split it into two or more posts.
- Try to post on a regular schedule, e.g., once a week or three times a week. You can always blog several entries at once and then schedule them to posted according to your desired schedule.
- Key word density helps search engines recognize what your post/web copy is all about. Repeat critical key words about 10 times per 200 words (key word density, about 3% to 7%). Don’t exceed that figure, or your work may be identified as spam.
- Bold face keywords, categorize your posts, and tag your entries. These will help you in search engine rankings.
Here are some blogging pitfalls to avoid.
- Be careful about posting press releases verbatim, unless they are your own. Although they are not copyright material, Google may see it as duplicate content, and punish you for it by sending your blog to the bottom of search engine rankings.
- Don’t borrow content or photos from other sites. You can be penalized for it.
- Don’t rant or get negative. Ever.
- Don’t over-link to outside sites. Only link to authoritative sites.
- Don’t over-do keywords. “Stuffing” keywords in your blog may get your post marked as spam!