Blogging dos and don’ts
These tips were provided in a blogging workshop presented by Nancy McCord, of McCord Web Design, who really knows her stuff!
DO blog correctly!
- Do strive for interesting, relevant, and well-written content.
- Blog at least three days a week, on a regular schedule, such as Monday, Wednesday, and Friday. To save time, you can blog in advance during your down-times, and save your posts as drafts, or schedule your posts to be published on future dates.
- Do blog at least 200 words for each post, but resist the impulse to write a “book.” If your post is more than 500 words, break it up into two or more posts.
- Do write in the first person, from your own point of view. Show your individual personality and preferences. Don’t be afraid to take risks in your writing.
Stay on topic.
- Do make a list of keywords (web search terms) related to your business, and use them. You can use keyword trackers to research your industry’s most important keywords. Use keywords in your title, subtitles, and body content.
- Do strive for 3% to 7% keyword density in your posts. That means, for a 200 word post, you should repeat each keyword at least 10 times.
- Do bold-face your keywords. This won’t matter to Google search engines, but it will be picked up by Yahoo and MSN search engines.
- Do put tags on your posts, and manage them in categories.
- Do allow comments. You can always remove inappropriate comments.
- Do seed comment your blogs. People are reluctant to be the first to comment on posts, although they may be reading and enjoying your blogs. You can ask your friends or professional writers to comment on your blogs to get the ball rolling.
- Do craft strategic hyperlinks, or anchor links. Don’t write “click here” for your hyperlinks. Instead, write (for example) “for custom web design services, follow this link.”
DON’T make these blogging mistakes.
- Snatch content or photos from other sites.
- Rant or get negative. Ever.
- Over-link to outside sites. Only link to authoritative sites.
- Don’t over-do keywords. “Stuffing” keywords in your blog may get your post marked as spam!
- Don’t draft your posts in Microsoft Word. It contains all kinds of undesirable formatting. Work in Note Pad, instead.