About Branding

You’ve decided to try your luck at starting up your own business. There’s many things to consider in such an endeavor, from choosing employees to researching competitors, to applying marketing strategies for your business. When it comes to marketing your company, the single most important thing to remember is branding. Creating a branding identity can help your company stand apart from all the rest, which will result in more business. A branding identity system consists of a mark or distinctive name of your company, a logo, specific colors, specific typefaces, and sometimes a tagline or slogan.

So in the business world, how do you create a branding identity that makes sense, and works well with your company? There are a few questions to ask yourself about your company before you can create an identity. What is your mission? What words describe your business? Who is your target audience? What existing marks or brands (of other companies in your industry or another) do you find appealing, and why? These questions will begin to help you understand which style of identities are for you. Take into consideration your competition as well; look at their logos, company names and colors and make sure the branding tools you choose can compete. Overall, the branding game is tricky. Specialists in the Marketing, Communications, Advertising and especially the Graphic Design fields will help your search tremendously.

A company with a consistent brand looks professional and on the right track. Investing in a branding system will pay off – just look at successful companies with successful brands for proof: Nike, Starbucks, Apple, and PBS just to name a few. These are companies who have committed to an identity and are winning the branding game.

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on June 19, 2009, in Graphic Design Tips, Marketing Tips and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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