Online Reputation Management

Here’s a thought: the social media space is not a living room.  It is the office of your best client.  Keep this in mind when creating or sharing online content, even on your personal online profile.  Ask yourself

•    Is this content I would want to read or view if someone else posted it?
•    Does this reinforce my company’s brand image?
•    Is this relevant, timely, informative, supportive, and useful?
•    Is the tone friendly?  Entertaining?  Would anyone be offended?

When in doubt, leave it out.  Or wait a day, and ask a friend.  Especially for Twitter posts, or “tweets,” as they are commonly known.  More than one communicator has been burned!


About Mary Fletcher Jones

Mary Fletcher Jones is a mom, teacher, and blogger. She is also the creator of "Living Well With Autism," an online resource for caregivers of children, teens, and adults with autism and related special needs.

Posted on July 1, 2009, in Public Relations Tips, Social Media Tips and tagged , , . Bookmark the permalink. Leave a comment.


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