Online Reputation Management

Here’s a thought: the social media space is not a living room.  It is the office of your best client.  Keep this in mind when creating or sharing online content, even on your personal online profile.  Ask yourself

•    Is this content I would want to read or view if someone else posted it?
•    Does this reinforce my company’s brand image?
•    Is this relevant, timely, informative, supportive, and useful?
•    Is the tone friendly?  Entertaining?  Would anyone be offended?

When in doubt, leave it out.  Or wait a day, and ask a friend.  Especially for Twitter posts, or “tweets,” as they are commonly known.  More than one communicator has been burned!

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on July 1, 2009, in Public Relations Tips, Social Media Tips and tagged , , . Bookmark the permalink. Leave a comment.

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