Social media vs. email marketing

Okay, it doesn’t have to be either/or.  A company can do both.  But here’s a reality check:

  • Only 5% of Americans are on Twitter (The Harris Poll, April 2009).  Of that group, only a fraction send messages on Twitter.
  • Less than half of Americans with a college degree are on Facebook.
  • More than 80% of Americans (employed) have an email account (Pew, 2008).

How do you like them apples?!

Here’s my advice: use social media with email.  Use email to get out your blog posts, for example.  But don’t over-rely on social media.  The return isn’t there yet.

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About Mary Fletcher Jones

Mary Fletcher Jones is a mom, teacher, and blogger. She is also the creator of "Living Well With Autism," an online resource for caregivers of children, teens, and adults with autism and related special needs.

Posted on July 3, 2009, in Email Marketing Tips, Facebook Tips, Twitter Tips and tagged , . Bookmark the permalink. Leave a comment.

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