Social media vs. email marketing
Okay, it doesn’t have to be either/or. A company can do both. But here’s a reality check:
- Only 5% of Americans are on Twitter (The Harris Poll, April 2009). Of that group, only a fraction send messages on Twitter.
- Less than half of Americans with a college degree are on Facebook.
- More than 80% of Americans (employed) have an email account (Pew, 2008).
How do you like them apples?!
Here’s my advice: use social media with email. Use email to get out your blog posts, for example. But don’t over-rely on social media. The return isn’t there yet.