Part of what we do at Fletcher Prince is web site development. Here’s a checklist for one of the most important pages on your site: your online news room. Remember, when a journalist or blogger is conducting a search about your company or organization, he or she may land on any page of your web site, not just your home page. So make sure that finding your online news room is easy for them.
- Media contact information, including name, title, company, address, phone number, and e-mail address.
- Fact sheet about the organization/company.
- Updated press releases in HTML.
- Downloadable, high resolution photographs.
- Downloadable versions of your company’s logos.
- Fact sheets about your company’s products and services (or organization’s mission, members, etc.).
- Executive biographies.
- Links to news stories.