Successful Media Relations Strategies

Yes, you too, can be the darling of the press! But here’s some tips, so you don’t make a mess.

  • Read the publications to get a feel for the tone and content of the stories.
  • Be friendly, professional, brief and polite whenever you speak with a journalist. Thank them for their time if you have a chance to speak with them, or compliment them on the story.
  • Follow up with a phone call or email to see if you can provide any more information or an interview, but only for important stories (not class listings, new hires, etc.).
  • Admit you don’t know the answer if you don’t, but always offer to find out the answer and promise to get right back to the reporter. Always follow through on your promises.
  • Have a press breakfast, special event, or online news conference if your story is huge and truly warrants special attention.
  • Provide high quality graphics, photos, or charts, relevant statistics, or verifiable industry facts, with sources. Store these on your web page and let the reporters know they are available for downloading.
  • Keep clippings of stories and include copies of your clippings in your press kit. You can link to stories from your online newsroom, but remember not to duplicate them in their entirety, unless you receive permission from the author beforehand. You don’t have to share these articles with journalists. It’s just a good idea to collect them for other purposes.
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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on July 8, 2009, in Public Relations Tips. Bookmark the permalink. Leave a comment.

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