Writing Your Crisis Relations Plan

Create a short and readable crisis plan.

It should be 3 pages MAX- Think about it, members have to be able to read and implement the plan quickly during a crisis.  Outline all possible crises.  Create four or five main messages for each possible crisis scenario. Clearly state the crisis strategy, including what actions to take for each possible crisis .  Include:

  • The names of public spokespersons and members of crisis team.
  • A list of home, office, and cell phone numbers of all crisis team members.
  • The person who will brief your staff on the problem as soon as possible.
  • Statements, fact sheets, template letters, and news releases that address the  most likely crises.
  • Phone numbers for all possible suppliers, partners, investors, and subcontractors who might be involved or will want to know about the situation.

About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on July 22, 2009, in Public Relations Tips and tagged . Bookmark the permalink. Leave a comment.


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