Media Relations Ettiquette

Ms. Manners won’t tell you…but your friends at Fletcher Prince won’t let you make a faux pas!  Unless you love exasperated sighs, these no-no’s are to memorize.

  • Don’t send out dozens of press releases to several reporters and editors at each publication.
  • Don’t expect the press release to be printed verbatim. A press release is not an advertisement.
  • Don’t send attachments, such as photographs, to reporters via e-mail. Let them know that photographs are available, however.
  • Don’t ask for a copy of the story if it comes out.
  • Don’t ask a reporter if he/she received your e-mail message or press release.
  • Don’t say anything off the record. Assume anything you divulge will be published for all to see.
  • Don’t call when reporters are on deadline (if the paper is publishing on Thursday, don’t call on Tuesday).
  • Don’t send gifts of any kind to journalists.

About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince ( Follow Mary on Twitter @FletcherPrince.

Posted on July 31, 2009, in Public Relations Tips. Bookmark the permalink. Leave a comment.


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