Ms. Manners won’t tell you…but your friends at Fletcher Prince won’t let you make a faux pas! Unless you love exasperated sighs, these no-no’s are to memorize.
- Don’t send out dozens of press releases to several reporters and editors at each publication.
- Don’t expect the press release to be printed verbatim. A press release is not an advertisement.
- Don’t send attachments, such as photographs, to reporters via e-mail. Let them know that photographs are available, however.
- Don’t ask for a copy of the story if it comes out.
- Don’t ask a reporter if he/she received your e-mail message or press release.
- Don’t say anything off the record. Assume anything you divulge will be published for all to see.
- Don’t call when reporters are on deadline (if the paper is publishing on Thursday, don’t call on Tuesday).
- Don’t send gifts of any kind to journalists.