All About Podcasts

PODCASTS

A podcast is a digital broadcast available on the Internet, which may be downloaded onto an MP3 player, such as an iPod. There are three kinds: audio podcasts, enhanced audio podcasts (with still images), and video podcasts.

Good for
Communicating detailed information to small audiences who are passionate about a specific subject, or who are members of a defined group.

Not good for
Reaching broad audiences.

Cost
Professional production of an audio podcast episode, including recording and editing, starts at about $1,500.

Did you know?
• 19% of all Internet users have downloaded a podcast to listen to or view later, and 43% of Internet users own an iPod or MP3 player.
• Consumers remember more about products and services they see advertised on podcasts than on television or online videos.
• Only 3% of people who listen to podcasts download them on a typical day.

Tips
• Invest in good recording and lighting equipment, or hire someone to produce your podcast for you.
• Don’t just list your podcast on iTunes. It’s not searchable. List it on other podcast directories to grow your audience.
• Tag your episodes with search-friendly keywords.

Try This
• Download an episode of “The Fletcher Prince Podcast.”
• Find out how to peel a pineapple on “The Produce Picker Podcast.”
• Attend a free meeting of the DC Podcaster Alliance.
• Fletcher Prince can help you create a podcast plan, and help you produce and edit your podcast.

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About Mary Fletcher Jones

Mary Fletcher Jones is a mom, teacher, and blogger. She is also the creator of "Living Well With Autism," an online resource for caregivers of children, teens, and adults with autism and related special needs.

Posted on August 3, 2009, in Podcasting Tips. Bookmark the permalink. Leave a comment.

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