Planning for Podcasting: First Steps
Like relationships, the best podcasts start with passion. If you are planning to podcast about something that is important to you, and you have a burning desire to share that knowledge or viewpoint with the world, then you are on the right track for creating a dynamic podcast.
But, just as with relationships, podcasts can’t endure on passion alone. Before you hit “record,” take the time to identify the objectives, target audience, and desired characteristics of your podcast.
First Step: Answer “What is the Big Idea?”
The first step is to define the podcast’s key message for your audience. The key message is the whole reason-for-being for your podcast. It should describe how you think the podcast will benefit the people who may tune in. The key message may be stated in your show’s description and it will be the foundation for all the episodes of your podcast. For example, I produce a podcast for parents of children with autism. My key message is that parents of children with autism have the ability to improve the quality of life for themselves and their children by taking the time to learn free (or low-cost), fun, and easy strategies.
Next Step: Identify Objectives for the Podcast
This step takes your big idea a little further. Why do you want to produce this podcast? Who are you trying to help, inform, or entertain, and why? What results should the podcast accomplish? Identify the specific personal, business, or organizational objectives associated with this podcast. Think about what the podcast will persuade the audience to believe or do.
Stay tuned for more ideas on planning your podcast.