Target your podcast audience

Planning A Podcast: Identifying Your Podcast’s Target Audience

With a little advance planning, you can create an outstanding podcast that is meaningful for your subscribers. But first, you have to know who they are!

Think about your podcast’s audience in terms of real people. Which magazines do they read? Which websites do they visit? What kinds of music do they listen to? Where do they shop for clothes? Examine those magazines and websites for podcast episode ideas and inspiration for graphics. Visit the places where they shop to see what appeals to them, marketing-wise. You might even develop a profile of whom you imagine your typical listener to be.

Who is the target audience for this podcast? This can be as detailed as you like. You may elect to research and identify their age, gender, occupation, location, buying behavior, preferences and podcast experience level.

Keep in mind that downloading a podcast is a deliberate and decisive act; much more difficult than just passively watching a television program. For this reason, your podcast’s content has to be especially compelling. Think about the reasons why your target audience would want to take the time to tune into the podcast. What’s in it for them? What needs does the target audience have that the podcast would help meet? What would they expect when they tune in? What do they want to hear? How can you make it easy for them to find and subscribe to your podcast?

Thinking about your podcast’s target audiences will help you set an appropriate tone for the podcast; select images, music, and other assets that they will like; and plan episode topics that will be meaningful for those audiences.

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on August 19, 2009, in Podcasting Tips. Bookmark the permalink. Leave a comment.

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