List your business online for backlinks
As a small business, it can be difficult to get your name in search engine results for your industry. I know this from personal experience! But it’s critical to your success–studies show that more than 85% of online users look for local businesses through local online search (searching for an industry, category or keyword PLUS zipcode, city, and/or state).
Small business owners and managers can take advantage of local online listings to raise the profile of their products and services. While some directories and listing services charge a nominal fee, many are free, such as Google Maps and Yahoo Local. Here are some ways to take advantage of this type of online advertising.
Google Maps Local Business Listing. This free service allows you to create a business profile, including a logo, and even create coupons. You can link your free account to your Google AdWords account, if you have one.
Free Yahoo local listing at Yahoo Local Basic allows you to create a detailed profile for your business. Yahoo also offers sponsored search, pay-per-click ads which can be targeted just to your area (for example, Washington, DC and vicinity). For $10/month, you can add photos, logos, and coupons to your listing.CitySearch: As with all local search listings, begin by searching for your business. If it’s listed, check your profile to correct or add information.
InfoUSA: Add your business or update your listing through an online form.Insider Pages: Free listing. Sponsored ad rates run from $5 to $25 per month.
Yelp: Look for the red “Add Business” button at the bottom of the search results page to add your listing.