If you want to have an effective website, I have one word for you: keywords. Terms that are related to your business help the search engines find your website, and index your website correctly (categorize it by content). Here are some tips for effectively using keywords in your website text.
Write great meta data. Title tag: Include a short title of 65 characters or less, comprised of a sentence beginning with your primary keywords. The title is the first thing a viewer will see on a search engine page, so this text should be appealing and descriptive. Create unique title tags for every page of your website.
Meta description: Use keywords and keep the description to 150 characters or less. Header: Use your most important keywords, keep it short and relevant. Use only one H1 tag per page.
Write interesting body text. Your content should be relevant to your customers or constituents and reflect their most significant interests and questions. Begin and end your page’s content with your primary keyword, and use related keywords throughout. Use bullets, bold text, and white space to organize the page. Close with a clear call to action.
Try to obtain Legitimate Links. The more links you have, the higher your reputation will be among search engines. However, there are only a few legitimate ways businesses may obtain external links. One is to ask your business partners, vendors, and associations to link to your pages. Another is to post online content in a variety of places, such as blogs, YouTube video, and other social media. Yet another way to obtain links is to increase your visibility in the community by offering to write newsletter articles, sponsoring events and nonprofit causes, and obtaining press mentions.
Incorporate arresting and appealing photographs, logos, and illustration. Alt-text your images so that they ar searchable. Flash is said to be searchable, but I personally would still not use it.
Create a sitemap of all the pages in your site. This will help search engines locate all of your pages.