Snowed in? Flex your personal branding muscles!


Originally uploaded by Daily Addendum

Snowed in? So am I! I’ve been cooking and shoveling and learning how to customize Facebook Pages for my clients. You know, being snowed in is a great opportunity to take care of some of those online profiles and personal marketing tasks after your bouts of shoveling and snowy walks.

I was gratified to see today that some of my small business clients are using this unanticipated downtime to create Facebook and LinkedIn profiles for themselves. Great move for these professionals! Lots of people are snowed in, so this is also a great time to email your clients and vendors and ask them to write testimonials for you on LinkedIn.

While you’re on the computer, you might want to take a few minutes to complete your Google Profile. That will help Google index you the way you’d prefer. I’d also recommend that you create a YouTube account (with your name and photo), even if you don’t yet have video to share, since so much search processes through YouTube. Fill out the profile with your business and social media URLS and favorite high quality video related to your business or interests.

I loved this picture by Valerie Elston and could not resist blogging it. The grin says it all. A great attitude is all you need to take what could be an irritating situation (tons and tons of snow) and see the magic in it.

How about you? What are you doing in your downtime? Do you like the snow? Feel free to leave your comments and suggestions below.


About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince ( Follow Mary on Twitter @FletcherPrince.

Posted on February 7, 2010, in Marketing Tips, small business marketing tips, Social Media Tips. Bookmark the permalink. Leave a comment.


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