5 resources for the latest online marketing trends
Posted by Mary Fletcher Jones
At Fletcher Prince, we rely on a number of reputable resources for analysis of the trends that can best serve our clients. Not all resources and studies listed online are substantiated by accepted market research practices, such as random samples, so take a critical look at claims and studies. Check out these resources for the latest and most reliable market research and statistics related to online marketing, social media, YouTube video, and more.
Pew Internet and American Life Project (http://www.pewinternet.org)
Refer to this highly reliable, Washington, DC-based nonprofit resource for interesting and timely research summaries on a variety of communications- related topics (e.g., Twitter usage, teens and sexting). The Pew Internet & American Life Project is funded by Pew Charitable Trusts and is part of a nonpartisan, nonprofit “fact tank” and provides reports exploring how Americans use the Internet and social media and how their activities affect their lives. The Project’s reports are based on nationwide random phone surveys, online surveys, and qualitative research. This data collection is supplemented with research from government agencies, technology firms, academia, and other expert venues. The Project releases 15-20 pieces of research a year, varying in size, scope, and ambition. Follow them on Twitter @Pew_Internet.
comScore is a commercial market research and Internet marketing firm that analyzes the way consumers use social media, digital applications and video, from a business perspective. Many free reports are available, including yearly digital marketing reports, monthly search engine rankings, statistics on online video usage, among others. Check the newsroom and their Twitter site (@comScore) for the latest reports and white papers. comScore is one of my primary resources for video statistics.
You have probably heard of Nielsen ratings as associated with television show audience measurement. But Nielsen, a global market research company, offers so much more. This is a great (and free) resource for Internet rankings (e.g., top search providers; top online video brands), blog statistics, consumer trends (e.g., online holiday shopping; gaming), and more. Their top ten ranked lists for television, books, video games, music, and the Internet are fascinating (and quick) reading. Follow @NielsenWire on Twitter for research updates.
Marketing Sherpa (http://www.marketingsherpa.com)
Marketing Sherpa presents research and case studies related to marketing that should be tremendously valuable to business owners of companies of all sizes. They have particularly strong analyses available for email marketing and social media marketing. Many of the summaries, reports, and newsletters are free. There are helpful recommendations and best practices on the web site for marketing approaches. I like their “chart of the week” which is published each Tuesday. Follow @MarketingSherpa on Twitter for updates.
Hitwise is an Experian company which measures Internet usage and market share, collecting data from Internet Service Providers. This is your resource for weekly data trends, such as the top 20 websites and social networks, as well as leading websites for retail, banking, and travel. Remember last month’s Facebook trend to post a celebrity likeness as your profile picture? Yep, they measured that, too. Bet you didn’t know there was real business value in that Facebook trend; but one associated website saw a dramatic increase in traffic from Facebook (equating to 500% increase in market share) that week, with 90% of visitors to their site being new visitors. Fascinating! For U.S. and Canadian data, follow @Hitwise_US on Twitter
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About Mary Fletcher JonesMary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.
Posted on February 12, 2010, in Marketing Tips, Social Media Tips and tagged Comscore, Fletcher Prince, Internet statistics, market research, Marketing Sherpa, Mary Fletcher Jones, Nielsen, online marketing trends, Pew Internet and American LIfe Project, YouTube statistics. Bookmark the permalink. 2 Comments.