The Color of 2010 is Turquoise

Every year, I check out Pantone’s Color of the Year.  The selection always has a fascinating socio-cultural analysis attached to it.  At Fletcher Prince, we often consider the color of the year when we design marketing materials and web sites, because we know many people will naturally be drawn to the hue.

This year, the Pantone Color of the Year is PANTONE 15-5519 Turquoise, “an inviting, luminous hue that transports us to an exciting, tropical paradise while offering a sense of protection and healing in stressful times.”

I can relate to the need for escape!  Turquoise has always been one of my favorite colors.  I wear a tourmaline ring in this color.  With both warm and cool undertones, Turquoise pairs well other with colors in the spectrum, including warm and cool neutrals, which you’ll see in many design looks, such in this wrapping paper from the Container Store.

Combining the serene qualities of blue and the invigorating aspects of green, Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing.

“In many cultures, Turquoise occupies a very special position in the world of color,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”

In clothing and jewelry, Turquoise is universally flattering. Look for Turquoise as an accent color in jewelry, purses, shoes, bridesmaids dresses, and even nail polish for women, and ties, shirts and sportswear for men.

In the kitchen, Turquoise adds a flair to tabletop and appliances, such as this Kitchen Aid Stand Mixer.


About Mary Fletcher Jones

Mary Fletcher Jones is a mom, teacher, and blogger. She is also the creator of "Living Well With Autism," an online resource for caregivers of children, teens, and adults with autism and related special needs.

Posted on February 22, 2010, in Consumer Trends, Graphic Design Tips, Marketing Tips. Bookmark the permalink. Leave a comment.


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