The Color of 2010 is Turquoise

Every year, I check out Pantone’s Color of the Year.  The selection always has a fascinating socio-cultural analysis attached to it.  At Fletcher Prince, we often consider the color of the year when we design marketing materials and web sites, because we know many people will naturally be drawn to the hue.

This year, the Pantone Color of the Year is PANTONE 15-5519 Turquoise, “an inviting, luminous hue that transports us to an exciting, tropical paradise while offering a sense of protection and healing in stressful times.”

I can relate to the need for escape!  Turquoise has always been one of my favorite colors.  I wear a tourmaline ring in this color.  With both warm and cool undertones, Turquoise pairs well other with colors in the spectrum, including warm and cool neutrals, which you’ll see in many design looks, such in this wrapping paper from the Container Store.

Combining the serene qualities of blue and the invigorating aspects of green, Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing.

“In many cultures, Turquoise occupies a very special position in the world of color,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”

In clothing and jewelry, Turquoise is universally flattering. Look for Turquoise as an accent color in jewelry, purses, shoes, bridesmaids dresses, and even nail polish for women, and ties, shirts and sportswear for men.

In the kitchen, Turquoise adds a flair to tabletop and appliances, such as this Kitchen Aid Stand Mixer.

Advertisements

About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on February 22, 2010, in Consumer Trends, Graphic Design Tips, Marketing Tips. Bookmark the permalink. Leave a comment.

Comments?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: