Setting up your Facebook Page: Quick Tips
The first thing to do is to determine why you want to set up a Facebook Page in the first place. What would you like this Page to achieve for your organization or business? How will your involvement with Facebook Pages drive sales? Ideally, what action would you like your Fans to take as they get to know you and your business (or nonprofit) through Facebook?
Look at your fans as a group. What are the common interests and concerns? Create your content around that.
What can you offer your Facebook fans that is special and only for them? Behind-the-scenes peeks? First shot at new information about your company? Discounts, coupons, or special offers? Giveaways or contests?
If you have a Facebook Page, chances are you are posting under a company name. Be sure that people know your real name, or the real names of people managing the page. You can put this information in the left side bar, or in the Information section. One approach I have also seen is people signing their posts with their name, e.g., if I were posting as Fletcher Prince, I might end my post with “- Mary.”
Set up the logo to display well. Facebook will display the thumbnail as a square (with a bit of rounded corners). So it’s important to use a square logo. Or you can use a longer image, and crop the thumbnail image as a square, like Mark and Cheerios do (see examples).
As soon as you obtain 25 fans, set your vanity URL for your Page.
Import your blog into the Notes section.
Add tabs, including photos, video, and notes events. If you don’t have room on the top, you can move some of the tabbed content to the left side board.
Enable the fan settings on your page. If you’re a small business, you can allow people to post updates, photos, and videos. Unless there are spammers on your Page, there’s really no reason to set restrictions.
Post once or twice a day, during business hours. More frequently than that may turn off your Fans. Mix up the type of updates you post: post a link to an article, photo, video, a blog post fed from your Notes. Keep those updates timely and fresh. Use a casual, friendly, and conversational tone.
Use Fan updates for very special news and time-sensitive requests for action, but infrequently.
Even if you aren’t posting that day, check in with your Page, because people may have left questions or comments to which you should respond.
There are plenty of apps that can help make your Facebook Page stand out. For example, you can capture email contacts with a sign up box from Constant Contact on your Facebook Page and you can use Static FBML to create a custom landing page.