The story behind brilliant advertising campaigns
Posted by Mary Fletcher Jones
To understand the power of advertising, it can be helpful to look at influences from the not-so-distant past. The story and creative talents behind innovative advertising campaigns, such as Nike’s “Just Do It,” Wendy’s “Where’s the Beef?” and “Got Milk?” are featured in Art & Copy, a documentary about the advertising industry.
The DC Ad Club is presenting a screening of Art & Copy, on Wednesday, April 28 at 6:30 p.m. at The Washington Post, 1150 15th Street, NW, Washington, DC (Metro: McPherson Square – Orange Line or Farragut North – Red Line). Kirk Souder, Executive Creative Director of Omnicom Group’s GMMB in Washington, DC — and one of the film’s producers — will present introductory remarks. A question and answer session will follow the screening.
Here’s a trailer from the film:
Proceeds from the event will benefit the DC Ad Club Foundation, which sponsors scholarships for design and advertising students.
The event includes an hour of networking beginning at 6:30 p.m., and the film will be shown at 7:30 p.m. There will be a cash bar. Cost is $15 for Ad 2 DC members and full-time students, $20 for DC Ad Club members, and $25 for non-members
To register for the event, visit the DC Ad Club online http://www.dcadclub.com
About Mary Fletcher JonesMary Fletcher Jones is a mom, teacher, and blogger. Her blogs include Autumn in Virginia, Cool Yule Blog, and You Can't Make This Stuff Up, among others. She is also the creator of "Living Well With Autism," an online resource for caregivers of children, teens, and adults with autism and related special needs.
Posted on April 23, 2010, in Advertising Tips, Events and Workshops and tagged Art & Copy, DC Ad Club, DC Ad Club Foundation, Kirk Souder, Mary Fletcher Jones. Bookmark the permalink. Leave a comment.