The story behind brilliant advertising campaigns

Kirk Souder

Kirk Souder (image: Advertising Age)

To understand the power of advertising, it can be helpful to look at influences from the not-so-distant past.  The story and creative talents behind innovative advertising campaigns, such as Nike’s “Just Do It,” Wendy’s “Where’s the Beef?” and “Got Milk?” are featured in Art & Copy, a documentary about the advertising industry.

The DC Ad Club is presenting a screening of Art & Copy, on Wednesday, April 28 at 6:30 p.m. at The Washington Post, 1150 15th Street, NW, Washington, DC (Metro: McPherson Square – Orange Line or Farragut North – Red Line). Kirk Souder, Executive Creative Director of Omnicom Group’s GMMB in Washington, DC — and one of the film’s producers — will present introductory remarks.  A question and answer session will follow the screening.

Here’s a trailer from the film:

Proceeds from the event will benefit the DC Ad Club Foundation, which sponsors scholarships for design and advertising students.

The event includes an hour of networking beginning at 6:30 p.m., and the film will be shown at 7:30 p.m.  There will be a cash bar.  Cost is $15 for Ad 2 DC members and full-time students, $20 for DC Ad Club members, and $25 for non-members

To register for the event, visit the DC Ad Club online http://www.dcadclub.com

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on April 23, 2010, in Advertising Tips, Events and Workshops and tagged , , , , . Bookmark the permalink. Leave a comment.

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