The story behind brilliant advertising campaigns
Posted by Mary Fletcher Jones
To understand the power of advertising, it can be helpful to look at influences from the not-so-distant past. The story and creative talents behind innovative advertising campaigns, such as Nike’s “Just Do It,” Wendy’s “Where’s the Beef?” and “Got Milk?” are featured in Art & Copy, a documentary about the advertising industry.
The DC Ad Club is presenting a screening of Art & Copy, on Wednesday, April 28 at 6:30 p.m. at The Washington Post, 1150 15th Street, NW, Washington, DC (Metro: McPherson Square – Orange Line or Farragut North – Red Line). Kirk Souder, Executive Creative Director of Omnicom Group’s GMMB in Washington, DC — and one of the film’s producers — will present introductory remarks. A question and answer session will follow the screening.
Here’s a trailer from the film:
Proceeds from the event will benefit the DC Ad Club Foundation, which sponsors scholarships for design and advertising students.
The event includes an hour of networking beginning at 6:30 p.m., and the film will be shown at 7:30 p.m. There will be a cash bar. Cost is $15 for Ad 2 DC members and full-time students, $20 for DC Ad Club members, and $25 for non-members
To register for the event, visit the DC Ad Club online http://www.dcadclub.com
About Mary Fletcher JonesMary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.
Posted on April 23, 2010, in Advertising Tips, Events and Workshops and tagged Art & Copy, DC Ad Club, DC Ad Club Foundation, Kirk Souder, Mary Fletcher Jones. Bookmark the permalink. Leave a comment.