10 Reasons to Create a Facebook Page for Your Company

You may know that there are 400 million people are on Facebook. You may even know that the average Facebook user connects to 60 Pages, events, and groups. But are you convinced that having a Facebook Page is the right decision for your business or nonprofit organization? Here are 10 compelling reasons to create a Facebook Page.

1. Personalizes your company, creating trust. Facebook allows you to create an authentic connection to your customers by sharing your voice and participating in conversations. This builds trust in your company and its products. Studies show that people are more receptive to brands that have a presence on Facebook, and having a Facebook Page is the recommended way to create that presence.

2. Turns your customers into a sales force. One of the strongest features about Facebook is that it meets a basic human need to belong to a social group. When you add exclusive offers and special attention that make your fans feel special, you create loyal customers, as well as ambassadors for your brand. Essentially, your customers will start marketing your company for you — with comments, reviews, photos, and video.

3. Increases the SEO for your website. Facebook Fan Pages are public and are indexed by search engines, such as Google. Having a Facebook Page increases the SEO for your brand, and for any links you post on the Page.

4. Free (or inexpensive) marketing. Facebook Pages are a free and easy way for businesses to communicate information about special offers, events, and sales, etc. and engage with potential customers. The time you take to update the Page isn’t free (you can also hire a Community Manager to do this for you) but it may be worth it to your brand.

Do you have a Facebook Page yet?

5. Introduces you to new customers. Your Facebook Page shows up not just in the feeds of your Facebook Fans, but also may appear in the feeds of their friends on Facebook (for example, when they make a comment on your page). Facebook also promotes your Page to the friends of your Fans. Since the average user on Facebook has 130 Facebook friends, think of how that exposure can multiply for your company.

6. Another platform for your blog and videos. Feed your blog to the Notes tab of your Facebook Page and your fans will get an update each time you post. This can dramatically increase your readership. And videos display especially well on Facebook, in high definition.

7. Allows you to hear and respond to honest customer feedback (both positive and negative). Research shows that people are more likely to post positive and negative comments online than in other ways.   Afraid of what people might say about your company or products on Facebook? Remember, they’re already thinking it or saying it to others. Facebook gives you awareness of potential problems, and allows you and the community to address them head-on, in some cases before they become part of a highly indexed online review.

8. Can prevent brand-jacking. A Facebook user may create a Facebook Page for your company, product, or brand, but if you do it first (or better), your Facebook Page will get the most views and fans. Not that community-created Pages are necessarily always a bad thing. But if you want to manage your online reputation, creating a Facebook Page (at least one) is an important step. The next step is checking it daily and posting content frequently!

9. It’s where your customers are (Pew Internet says 81% of Internet users research products or services they want to buy online), and even more important, its where your customers go when they want to connect with each other, in a fun and conversational way (72% of Internet users).

According to Peter Corbett (iStrategy Labs), the Washington, DC demographic represented on Facebook increased by more than 250% and throughout the nation, and the number of Facebook users older than 55 increased more than 900% last year.

10. Your customers want and expect you to create a Facebook Page. Have you ever tried to find a favorite company, brand, or nonprofit organization on Facebook, only to be disappointed? That’s happening less and less now. In a Cone research study, 93% of social media users believe a company should have a presence in social media, while 85% believe a company should not only be present but also interact with its consumers via social media. 56% of users said they felt both a stronger connection with and were better served by companies when they can interact with them in a social media environment.

Need help getting started with Facebook Pages? Call Mary Fletcher Jones at Fletcher Prince (571) 269-7559


About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on June 24, 2010, in Facebook Tips and tagged , , , , , . Bookmark the permalink. 3 Comments.


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