Sort Your PR Agency into a Hogwarts House

With all the buzz about the Wizarding World of Harry Potter at Universal Studios in Orlando and the trailers for the new Harry Potter movie coming out this Christmas, I have Harry Potter on the brain.  My son has just discovered the movies and books, too, so I’ve been revisiting them (yes, I have read them all and seen all the movies).

Today, I was thinking about the public relations and advertising agencies I have come to know over the past few years.  I started thinking…what if DC PR, advertising, and communications agencies were sorted into the four houses of  Hogwarts School of Witchcraft and Wizardry?  This is not so far-fetched.  You know our clients think we have magic wands already.

So, on reflection (come on, you know you want to go there!) which agencies would the Sorting Hat put into which houses?  Hmm?

To remind, you there’s Gryffindor, Hufflepuff, Ravenclaw, and Slytherin.

Gryffindor was Harry’s house. The heroes. Everybody loves a Gryffindor (and wants to be like them), except a Slytherin. Gryffindors are brave and sometimes a bit impulsive, but their heart’s in the right place, and somehow they always come out on top.  A “Gryffindor” agency would be in the news a lot, but for all the right reasons.  They would be stepping outside of the box and trying things nobody else thinks will work, until, of course, they do.

Hufflepuff are the hard workers, tolerant, and fair.  They don’t rock the boat and you don’t hear much about them.  They’re low profile.  But they do a lot of good in their way.

Ravenclaw are the smart and creative ones.  They can veer geeky — Luna Lovegood is my favorite character and she’s a Ravenclaw.  You don’t hear much about them, either, until they win a whole slew of awards for their outstanding work.  I think there are a lot of Ravenclaw agencies in town, quietly working on big contracts and research projects in their niche.

Slytherins “use any means to achieve their ends.”  They’re rich, connected, assured, cunning, devious, ambitious, morally questionable at times, and let’s face it, kind of sexy in a bad boy/bad girl way.  But they’re also a bit creepy.  A Slytherin agency?  One that isn’t afraid of the dark side, when it comes to clients or maneuvers.  As one pundit put it, “evil has them on speed dial.”  Do I know some Slytherin agencies?  You bet I do.  Do you think I’m going to name them?  Not on your life! 🙂

Can you think of any agencies that fit these descriptions? What about your own?

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on August 3, 2010, in Client/Agency Relationship, Public Relations Tips and tagged , , , , , , . Bookmark the permalink. 1 Comment.

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