Featured Fletcher Prince Service: Online Video

Mary Fletcher Jones recording a video for Howard University

Fletcher Prince has found success in working with small business clients, such as realtors, consultants,  and restaurants, as well subcontracting to other agencies.  One of our favorite marketing services is video.  We offer branded YouTube Channels, video production, and podcasts, as well as cross-promotion in their email newsletters and on social media sites like Facebook, Twitter, and blogs.  This is the story of how we got started with video.

We began offering this service shortly after deciding we wanted video for our own company (about three and a half years ago).  I had experimented with video before, but I had a real vision for what I wanted for my website.  We talked to several videographers, but we couldn’t find a videographer in our area who charged rates we could afford ($5000 for a 30 second video was one quote) or who who had examples of their work on YouTube. It was important to us that our videographer understood how YouTube video is different from broadcast video and commercials.

We decided to take another approach, and hired a video production intern, Ross Putman, who was about to enter graduate school to study screen writing. Ross had written and produced some funny YouTube videos, and knew how to use professional equipment. That was a summer  of learning. We were so fortunate to have him work with us.  Working with us and the other interns, he produced our first company videos, one of which won a Student Addy (advertising award).

After he went to graduate school, David and I applied what David knew about professional photography, purchased some additional equipment, and started producing our own videos, including a video series called Conversations in Public Relations.

With each video we produced, we learned something new.  Since Conversations in Public Relations was a non-paid gig, it was a great chance for us to experiment with various lighting, audio, and editing techniques, as well as different camera angles, music, microphones, direction, make-up, wardrobe, sets, graphics, and cutaways.

It wasn’t long before our clients asked us to produce videos for them, too.  In this indirect way, we found a real niche in offering affordable online video as part of our marketing services.

What I Like About Producing Online Video for Clients

Video is a fantastic way for our clients to showcase their expertise, services, and products.  But providing this service has benefits for us, as well.

First of all, producing video for our clients is an enjoyable way to get to know them in a  highly personal way.  Our video shoots are relaxed, so we have time to learn about them and their needs and businesses, and they get to know us better, as well.  When we direct them in video, our clients see us in action in a way that they don’t ordinarily see, for example, if we are writing or designing a website.  They can assess how organized we are, how we handle setbacks and challenges, and our personal qualities.  As a result, they often purchase other marketing services from us.

Producing video is a lot of work, but it is also fun and creative.  It’s also gratifying to produce a tangible result for a client with measurable results they can easily track, and get excited about.

Another side benefit?  Sometimes, we can convince our clients to record video testimonials for our company during the shoot, which we include on our own YouTube site.

Learn more about our online video services on our website.

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on August 10, 2010, in YouTube Video Tips and tagged , , . Bookmark the permalink. Leave a comment.

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