Three ways to turn “I can’t afford it” into “Let’s get started!”

The recession is tough on everyone, including Fletcher Prince’s prospective clients.  Are you one of those people who likes our work, but believes you can’t afford to hire a marketing consultant or graphic designer right now?  Well, here are three ways to turn “I don’t think I can afford it” into “Let’s get started!”

  1. Ask how much it will cost you; you might be surprised. Our fees are considered reasonable, particularly when you choose a package.  You can get a lot of value for your business for as little as $1500.  It does not cost you anything to ask about the fees for specific projects you have in mind.  However, once you are quoted a price for services, respect the fee.  Few professionals are happy about work they take on if they allow themselves to be negotiated to a lower price.  Our philosophy is, you can always find someone cheaper, but if you can find someone who is also better as well as less expensive, and who gives you the personalized service you and your business deserve, then of course, you should hire that person! 🙂
  2. Try a little now, and add more later. Can’t afford a new website?  Get started with a Facebook Page.  Direct mail too costly?  Opt for email marketing.  Not sure you’re ready to invest in video production?  You are ready for a branded YouTube Channel.
  3. Barter services or products. The key to making a cash-free arrangement work is that both parties must very much want the other’s services or products, must treat each other as well as they would a paying client or customer, and should offer each other services of equivalent value and fair market value. The value is especially important as you have to report the value to the IRS as taxable income.

What if you wish you could hire us, but really, honestly, truly can’t afford it?

For those of you in a really tight spot, just remember, the recession won’t last forever.  Meanwhile, if you think you may like work with us in the future, stay in touch.  Here are some suggestions

  • Subscribe to the blog, read the articles, and watch the videos.  I try to publish helpful content that my prospective clients can use to market their companies.
  • Like the Fletcher Prince Facebook Page.  Keep in touch.  Post a comment.  Your support means a lot.
  • Refer us to your friends and colleagues.  We target small to medium-sized businesses in the Washington, DC metropolitan area.  A referral costs you nothing, but it may pay off for you down the road.

A final note: be certain you are allocating an appropriate amount of time, money, and effort to marketing. Never STOP marketing, and always have a plan. There’s always something you can afford to do.  If your business is hurting, and you’re not spending 10% of your gross sales on marketing, you may be spending too few dollars (even given the universal effect of the recession).  Marketing plans take time to work, and consistent effort is key.

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on September 4, 2010, in Client/Agency Relationship and tagged , , , , . Bookmark the permalink. Leave a comment.

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