You know, there are oodles of social media applications out there. Most of them are great, but indulge in too many and it can be a big time-waster.
You don’t have to be an expert in everything! I’m not. I’ve explored many of them, out of curiosity, but these are my all-time favorite, tried-and-true social media applications that I recommend for just about every business and nonprofit organization. All are FREE.
There are others that do certain things better, but for simplicity and ease, these are the best. I think it’s best to just use a system that works, consistently.
For engagement: Facebook Pages. Not Facebook Groups or Facebook Profiles. Pages.
For images: Flickr. And it is well worth it to pay the $25 a year to get a PRO Account.
For quick monitoring of the conversation (maybe 5 minutes a day) : Twitter and Twitter Lists. Following lots of people (and then getting lots of followers) is manageable if you divide the people you follow into lists and don’t worry about the rest. Makes it quick to check in. If you really must tweet more than twice a day, than I like HootSuite for scheduling your tweets (at least one hour apart). But honestly, personally, I never use it. I just use Twitter Lists.