Your best marketing tool may be your digital camera
I hope I don’t sound like a broken record when I repeat that as a business owner or manager (especially if you are communicator), you should take your camera with you everywhere you go, take lots of photos, and post them online frequently (with the kind of permission controls that allow people to share them).
Just few things you can do with photos of your staff and business include
- Sending them to the media (they always need photos) for news and feature stories
- Fleshing out your Google Profile
- Recording short YouTube videos (most digital cameras also take video)
- Including them in videos or using them to create slideshow-style videos
- Creating Facebook Page albums
- Including them on your blog, email newsletter, and website
- Including them on your print materials (newsletter, brochures)
And that’s just the tip of the iceberg. Having a camera handy has opened a lot of doors for me. Going to an event, conference, or workshop? Take photos and email them to people you’ve met, or to the speaker. Or send them to the organizers, so they can include them in the post-event blog or newsletter. People LOVE this. I can’t tell you how many people are using my photos as their Facebook and LinkedIn profile photos! Plus, it is a fantastic way to remember people’s names.
If you haven’t used a digital camera very much, I can tell you it’s worth learning how. Here’s a short video in which I review my favorite, and share some tips for getting the most out of your digital camera and your online photos.