Government Video Expo Update
Posted by Mary Fletcher Jones
The Government Video Expo is next week at the Walter E. Washington Convention Center (in Washington, DC). You can register here for a free pass to check out the exhibition hall (should be lots of cool gear and software on display), or to pay to see the sessions. There will be quite a few sessions on social media.
I’ll be speaking on Wednesday, December 1, from 2:15 p.m. – 3:30 p.m. on blogging. Here’s the session description…
In this interactive session, we will explore the ways participants can use blogs and video to communicate key messages. At the end of the session, participants should have an increased knowledge of how to write blog posts and include video in blogs in a way that promotes the mission and services associated with their organizations. Particpants will learn how to compose blog entries to increase the search engine optimization results for their organizations. Included in this session will be case studies and best practices, as well as tips and ideas for writing interesting blog entries. We will also explore ways to promote your blog on other social media platforms, and how to engage readers with comments and sharing features.
Check out these other great sessions on the same day by Fletcher Prince friends Richard Harrington and Paul Vogelzang…
Rich will be presenting “Tweet! Tweet! Making Sense of Twitter” on from 10:30 a.m. to 11:45 a.m.
Twitter has quickly emerged as a way to stay in touch with your best clients as well as develop new professional connections. In this session we’ll share practical advice for growing an audience, building connections, and leveraging connections to get results.
After lunch, Paul — you may know him as the executive producer of the video podcast series “MommyCast” — will talk about “Connecting with an Audience: Using Social Media to Strengthen Relationships” from 12:45 p.m. to 2 p.m.
In this session, you’ll learn about the new tools to use to reach out, connect and engage your video audience, building stronger, deeper connections and relationships. Leveraging social media can be cost effective and rewarding, especially for government, non-profits and organizations, but not without an investment in time and energy…learn tips and tricks to boost your effectiveness.
I hope I see you there!