The Pantone Color of 2011 is Honeysuckle

Every year, the color experts at Pantone examine design trends, sociological factors, current events, and customer preferences to identify a “color of the year.” Their analysis of the zeitgeist that influences design is always fascinating. Last year, the color of the year was turquoise, a reflection of our collective need to escape our dire economy into the soothing blue island waters of our imaginations.

This year, the Pantone color experts have selected Pantone color 18-2120 “Honeysuckle,” a sexy and energetic reddish pink.  According to them, we’re still looking to escape aspects of our lives, but now we want to have some fun 😉 doing it.

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”

“The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.”

These experts say this is the color that consumers will respond to in 2011. Consider using variations and accents of this color in print invitations and websites.  If you have a business that has public spaces for customers or clients, you could paint an accent wall, or add a few accessories in this color, and customer settings, particularly for retail fashion and bridal shops.

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on December 9, 2010, in Graphic Design Tips and tagged , , , , , , . Bookmark the permalink. 2 Comments.

  1. I think the name of the colour of the year should be mrs santa claus red honeysuckle is yellow isnt hit

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