12 Days of Marketing Communications. Day 1 – Blogs
Posted by Mary Fletcher Jones
Being a tiny company (of two people, and sometimes one), David and I have to work pretty hard to get results that are worth writing about. Fletcher Prince did not set the public relations and marketing world on fire in 2010, but it made a ripple in a big pond, and that’s good enough for me.
Each day for the next 12 days, I would like to feature a different Fletcher Prince service, along with some of the results we have achieved.
Today the topic is blog services.
I am practically an evangelist for the power of blogs. In 2010, I trained several communicators on how to blog, and launched blogs for The Waterfront Cafe and a local realtor. I also helped my clients update their blogs. Every client who has successfully launched a blog and integrated it with their Facebook Pages and other social media has seen positive results, including increased visibility, more sales, more positive mentions or reviews, and more Facebook fans.
In 2010, I wrote blog articles for Fletcher Prince, Conversations in Public Relations, PRSA-NCC, and DC Ad Club, and for a client. I have two seasonal blogs which are just for fun. I obtained nearly 35,000 views on my blogs in 2010, not counting the two Examiner.com columns I also write.
Recommendation #1: start a blog in 2011
As I’ve mentioned before, blogs are the best way to showcase your subject matter expertise, and drive traffic to your website and social media.
Recommendation #2: make time in 2011 to comment on blogs
If you don’t have a blog (and especially if you do), you can benefit by commenting on reputable blogs (and associating your URL with your comment). Those comments create desirable inbound links to your website or social media site, which elevates your rank in search engine results.
And if you work in public relations — or positive relationships with the press and industry bloggers are important to your company or organization — commenting on reporters’ and influentials’ blogs and online articles is a recommended media relations activity that you should undertake over a course of time.